Two Winners: Interest-Based Negotiation in Intellectual Property Disputes
July 27, 2021
Ryan M. Gaylord Arthur J. DeBaugh
TMC (Trademark, Marketing & Copyright) Blog
Intellectual property disputes often present a difficult choice for rightsholders. It’s essential to protect the brands, trade secrets, and artistic content that you’ve worked hard to develop—not just to prevent market damage from encroaching parties, but also to maintain your legal rights in that material. But engaging in formal processes to advance those goals can quickly become costly.
RSS