Arthur J. DeBaugh

100 N Cherry St
Winston-Salem, NC 27101
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Arthur J. DeBaugh

Art DeBaugh focuses his practice on trademarks, marketing/advertising/promotions issues, copyrights, and business and corporate matters. 

As a North Carolina State Bar certified specialist in trademark law, Art has more than 30 years of experience protecting clients' intellectual property. Prior to joining Bell, Davis & Pitt in 2013, Art served as a partner in two law firms in the Research Triangle area. Prior to that, Art was chief counsel – intellectual property for Sara Lee Corporation in Winston-Salem, where he was responsible for a global trademark portfolio of more than 20,000 marks in the apparel, food and beverage, and household consumer goods industries.

Art represents clients in a wide range of industries, such as software and electronics, health care, higher education, marketing, consumer packaged goods, apparel/textile, retail, and food & beverage. He has prosecuted more than 3,000 trademark applications in the United States alone. 

Art assists clients with:

  • Bringing products to market
  • Developing brand strategies and protection plans
  • Leveraging their intellectual assets for strategic advantage and revenue maximization
  • Providing brand registration and enforcement services (including infringements and anti-counterfeiting issues)
  • Counseling clients on a myriad of related issues, including privacy matters, sweepstakes and contest rules, franchise issues, domain names, cybersquatting, and other internet issues. 
  • Creating comprehensive intellectual property protection policies and procedures 
  • Implementing confidentiality and non-disclosure agreements with employees, vendors, and outside contractors

In the community, Art serves on the board of the Winston-Salem Symphony and on the Citizens Advisory Board of public radio station WFDD. He is an active member of Augsburg Lutheran Church in Winston-Salem, where he has served as president of the congregation. Professionally, Art recently served as chair of the North Carolina State Bar’s trademark specialty committee of the Board of Legal Specialization and has served for several years on the council of the Intellectual Property Section of the North Carolina Bar Association.

Art co-authors the TMC (Trademark, Marketing & Copyright) Blog with Ryan Gaylord and Alex Preston. 


University of North Carolina at Chapel Hill (B.A., with highest honors, 1985), Phi Beta Kappa, Morehead Merit Tuition Scholar

University of North Carolina School of Law (J.D., with honors, 1988), Sarah Graham Kenan Scholar, Research Editor – North Carolina Law Review

Bar & Court Admittance

North Carolina, 1988

Certified Trademark Law Specialist by North Carolina State Bar (2013 – present)

Professional & Community Activities


Trademark specialty committee of the Board of Legal Specialization, North Carolina State Bar

Intellectual Property Section Council, North Carolina Bar Association

Famous & Well-Known Marks Committee, International Trademark Association

Winston-Salem Youth Orchestras Council



Executive chairman and board of directors, International Anti-Counterfeiting Coalition

Pro Bono Committee, International Trademark Association

Brenner's Children's Hospital Advisory Group

President of the congregation, Augsburg Lutheran Church



The Best Lawyers In America ® Business Organizations including LLCs and Partnerships; Copyright Law; Litigation-Intellectual Property; Trade Secrets Law; Trademark Law (2023 Edition)

The Best Lawyers in America® in Trade Secrets Law in the Triad (2023 Edition) ("Lawyer of the Year")

The Best Lawyers in America® in Copyright Law, Litigation-Intellectual Property, Trade Secrets Law, and Trademark Law (2021)

The Best Lawyers in America® - Lawyer of the Year (2020) in Trademark Law

Woodward/White’s The Best Lawyers in America® in Intellectual Property Law, 2011-present

The World's Leading Trademark Professionals – Global LeadersWorld Trademark Review, 2019-2021

Chambers USA:  America’s Leading Lawyers in Intellectual Property, listed 2012-present; Copyright Law and Trademark Law, 2012-present

Business North Carolina magazine’s “Legal Elite” in Intellectual Property Law, 2011-present

AV® PreeminentTM Rating, Martindale-Hubbell

Representative Experience

Developed a comprehensive intellectual property program, including corporate policies and procedures, for the U.S. subsidiary of a large international industrial machinery parts manufacturer.

Currently manages the global trademark portfolios for numerous businesses based in the U.S., as well as the U.S. trademark portfolios for numerous businesses based outside the U.S., including Fortune 500 companies, businesses with 50 or fewer employees, individual entrepreneurs, and most everything in between.

Lectures & Publications

"The FTC’s Revised 'Green Guides': Can You Say Your Products are 'Eco-Friendly'?" (May 2013) The Business Lawyer.

"The Corporate Toolbox – Intellectual Property Basics" (March 2012) Association of Corporate Counsel, South Carolina Chapter.

"Managing Social Media for Your Company: Communicating with 500 Million of Your Closest Friends" (March 2011) North Carolina Bar Association Intellectual Property Law Section Annual Meeting.

"Licensing: Myths and Realities" (January 2008) Intellectual Property Licensing Today, ALI-ABA Faculty Member.

"International Advertising Issues" (October 2007) Cross Border Business Transactions, ALI-ABA Faculty Member, Toronto, Canada.

"From Budweiser to Nintendo: IP Issues in Advertising" (October 2006) Carolina Intellectual Property Law Association.

"Comparative Advertising Pitfalls" (April 2006) North Carolina Bar Association, Intellectual Property Law Section Annual Meeting.

"Licensing: Myths and Realities" (September 2005) Intellectual Property Licensing Today, ALI-ABA Faculty Member.